With all the competition out there, selling your home can sometimes take some strategy and out of the box thinking. Buzz needs to be created for your home, but it can be difficult to do that when there are a number of other similar homes out there, all similarly listed.
So how do you stand out? Our latest post will discuss unconventional real Estate selling tactics, and how you can use them to sell your home fast!
1. Throw A Party
Open houses can often feel formal and repetitive, with prospective buyers walking through multiple properties that all blend together. To make your property stand out, consider throwing a party or themed event that ties into the home’s best features.
- Example: If your home has a spacious backyard, host a backyard BBQ during the summer months. Guests can enjoy a cookout, lawn games, and maybe some live acoustic music while getting a feel for what it would be like to entertain at the house. Not only will the setting be more relaxed, but it will also help buyers envision themselves hosting gatherings with friends and family.
- Winter Option: During the colder months, you could host a cozy open house with hot cocoa, a fire in the fireplace, and warm baked goods. Buyers will experience the home’s comfort in winter, adding to their emotional connection to the space.
2. Use an Unconventional, Humorous Ad
Real estate listings are often dry and formulaic, so injecting humor into the marketing can capture attention and create a memorable impression.
- Example: For a home with an amazing garage or basement, the ad could read:
“Man Cave for Sale! (Also Comes with 4 Bedrooms and a Kitchen).” This type of ad is catchy, memorable, and shows personality, making buyers pause and pay more attention. If the property has unique features like a quirky garden or a beautifully organized closet, you can call those out with light-hearted descriptions like, “Finally, a Closet Big Enough for ALL the Shoes!”
3. Big Ticket Items
Offering big-ticket incentives can draw attention and differentiate your listing from others, adding perceived value to the property.
- Example: If the property is near a lake, you could throw in a small boat or jet ski with the home purchase. In more urban settings, you could offer a home entertainment system or a gift card for furniture to help furnish the home. If it’s a luxury home, consider offering a year’s worth of cleaning services or a high-end appliance package. This strategy creates a psychological win for buyers who feel they’re getting something extra, even if it’s factored into the price.
4. Get High Tech
High-tech marketing tools like video and drone photography can set your property apart and give buyers a comprehensive view before they even step inside.
- Example: Create a cinematic video tour of the house, using professional videographers to showcase each room with sweeping camera angles and background music that fits the home’s style. For homes with lots of land or stunning surroundings, drone footage can give buyers an aerial view of the property, showing how close it is to amenities like parks or schools.
Virtual reality tours are another great option, allowing out-of-town buyers to “walk” through the home online before visiting in person.
5. Take Your Staging Up A Notch
While staging is a common practice, adding luxury elements can elevate the perception of the home, helping buyers see it as a high-end property.
- Example: In the kitchen, instead of leaving it empty or cluttered, set out a cheese board with fine wines for guests to enjoy during the walkthrough. In the bathrooms, use spa-quality towels, luxurious bathrobes, and even scented candles or essential oils to evoke a calming atmosphere. It’s all about making your home feel like a premium experience from the moment buyers step inside.
You could also bring in fresh flowers, high-end furniture, or even rent luxury bedding to make bedrooms feel like a suite in a five-star hotel.
6. Have a Sleepover
Offering buyers the chance to “test drive” the home by spending the night is a bold and memorable option, particularly for serious buyers who are on the fence.
- Example: For vacant properties or if the home is no longer your primary residence, offer the potential buyers the chance to stay overnight or spend a weekend in the home. They’ll be able to experience the house in a deeper way—hearing the sounds of the neighborhood at night, getting a sense of how the home feels in the morning, and even exploring how the kitchen or bathroom functions in their daily routine. This is a particularly appealing option for high-end buyers who may be torn between several properties and are looking for an emotional connection.
By incorporating these creative strategies, you’ll not only make your home stand out but also create a lasting impression on potential buyers. Whether it’s through humor, luxury staging, or memorable experiences, the key is to give them something that resonates beyond a standard open house or online listing.